Marketing & Sales
The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, human-centered design, and retail strategies to build strong customer connections and support business growth. This cluster is essential for creating value, ensuring public transparency, and achieving commercial success in a competitive marketplace.
Digital Marketing Strategist
A digital marketing strategist develops and implements comprehensive online marketing plans to achieve business objectives, utilizing data analysis, SEO, content marketing, social media, and other digital channels.
Related Middle School Instructional Materials
Comprehensive Curriculum
| Semester 1 | Semester 2 | |
|---|---|---|
Year 1 |  |  |
Supplemental Lessons
Option | Option | |
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Year 1 |  |  |
Certification:
ASK Fundamental Marketing Concepts, CIW Social Media Strategist
Option 1
| Semester 1 | Semester 2 | |
|---|---|---|
Year 1 |  |  |
ASK Fundamental Business Concepts | ||
Year 2 |  |  |
Year 3 |  |  |
Certification:
ASK Fundamental Marketing Concepts, CIW Social Media Strategist
Option 2
| Semester 1 | Semester 2 | |
|---|---|---|
Year 1 |  |  |
ASK Fundamental Business Concepts | ||
Year 2 | | |
Year 3 | | |
Digital Marketing 1b coming soon! | ||
Virtual Internship Program
Option A
| Semester 1 | Semester 2 | |
|---|---|---|
Year 1 |  |  |
Option B
| Semester 1 | Semester 2 | |
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Year 1 | |  |