Digital Marketing 1b: Creating Online Buzz

This unit focuses on designing an impactful content strategy that resonates with a target audience and aligns with a brand’s voice and vision. You’ll discover the role that content plays in connecting with an audience. We will cover every stage of content creation, from strategic planning and developing a winning content strategy to creating captivating copy and visuals and promoting your content on social media. We’ll also peer into the future of content creation and learn how artificial intelligence (AI) technology is changing how marketers create content.

In this unit, we’ll explore the elements of the promotional mix, the fundamentals of media relations, and the creation of promotional materials. You’ll see how public relations (PR) has changed with social media and digital tools. We’ll also cover how to make your product stand out and how to build strong relationships with the media. By the end of this unit, you’ll understand how to put together a campaign that tells a brand’s story using multiple promotional strategies.

This unit will guide you through the essential steps to create a community around your brand, from choosing the right social media platforms based on your target audience and content to building and growing a community through influencer partnerships and sponsorships. Throughout this unit, you’ll discover communication strategies to encourage participation and keep your audience engaged.

A well-planned budget is the backbone of a successful marketing campaign. In this unit, you’ll learn to differentiate between media types, calculate return on investment (ROI), and align marketing strategies with business objectives. How will you get the most bang for your buck? Let’s find out!

In this unit, you’ll learn how to create a captivating social media campaign that will leave your audience saying, “Wow!” From developing a solid strategy to designing eye-catching content, you’ll learn how to build a strong, memorable brand identity that leaves a lasting impression. You’ll also learn the art of writing click-worthy headlines and copy that turns clicks into conversions. Get ready to unleash your creativity!

Imagine you’re a detective solving a complex case that could make or break your career. The key to cracking the case lies in the vast amount of data scattered across various sources, from social media posts and customer surveys to industry reports and government publications. As you sift through the clues, you see patterns emerge and connections that were hidden before. This is the power of data-driven decision-making in the world of digital marketing. By gathering, analyzing, and interpreting data, marketers can better understand their audience, optimize their campaigns, and measure their success like never before.

The rules in digital marketing are constantly changing, and the stakes can be high. From AI-powered tools to scams and hacks that can ruin a business’s reputation, there are many pitfalls that digital marketers need to navigate. With the right skills and a commitment to doing the right thing, you’ll be ready to tackle any challenges that come your way. By the time you finish this unit, you’ll have the tools and the know-how to take the digital world by storm and change it for the better.

Physical

• Video recording device

Software

• Word processing software

Other

• Helper (4+)

Optional

• Art supplies
• Audio recording device
• Graphic design software
• Poster board
• Spreadsheet software