What comes to mind when you think of the word marketing? Perhaps a familiar television jingle begins to play in your head? Or maybe you think of the irritating phone calls from people wanting to sell you something you already have? No matter what your feelings, there’s no denying the sheer magnitude and power of the marketing industry. Every year companies spend approximately $200 billion promoting their products and services—and that’s just in the United States alone! You’re familiar with what it’s like on the receiving end of a company’s marketing efforts, but what’s it like on the other side? In Advertising and Sales Promotions, you’ll see exactly how marketing campaigns, ads, and commercials are conceived and brought to life and even meet some of the creative folks who produce that memorable media. You’ll learn about different career opportunities in the field and discover ways that you too can be a part of this exciting, fast-paced industry.